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Paul F Gibilisco

Product Management and Marketing Professional

Product Management (4P) or Product Marketing role with company that needs a creative problem solver with strong "hands-on" cross functional skills to complement management team.

 
   

 

 

LSSiIData ] [ Home ] Consulting ]

Summary


Demonstrated extensive capabilities for solving the marketing and management problems of either a complex business organization or a start-up company. Demonstrated ability to "go deep" and partner with functional groups to eliminate obstacles to successfully implement strategy. Proven experience in Product Management, Marketing, Market Research, Network Services, Project Management R&D and Sales. Inventor of three telecommunications patents. Improved corporate performance by:

  • Reversing a three year decline in revenue for a group of telecommunication services while increasing gross margin $67M.
  • Generating $60M annual revenue stream by establishing a new pricing category.
  • Removing major roadblock to provisioning services for national accounts by applying cutting edge technology to process 80K pending orders.
  • Partnering with sales to consistently rescue troubled projects.
  • Launching communications service within six weeks of competitive service debut.
     

Work History

LSSiData / VoltDelta Resources

Director Product Management

Product managed data products and services for telecommunications market.

  • Significantly increased revenue from existing customers.

  • Developed product and service roadmap based upon market analysis.

  • Rescued troubled projects by partnering with sales, account management and R&D.

  • Closed major sales by developing "win-win" pricing models.

Creative Marketing & Technology Consulting Corp.

Principal / Consultant

Consultant to Pfizer Pharmaceuticals

  • Supported consumer and professional websites. 

  • Project managed ad agencies in deployment of new website on behalf of Pfizer.

  • Guided development of web authoring software that enables Pfizer IT to support websites after initial launch.

Adjunct Professor, Centenary College, Graduate Business (MBA) Program

  • Taught Management, Economics, Business Strategy and Policy, Global Business, International Marketing and Quantitative Analysis and Modeling.

Consultant

  • Served on Board of Directors of local company, PL Thomas, importer and marketer of food additives.

  • Served on allocations committee and provided consulting services to not-for-profit UJC of MetroWest NJ.

  • Provided business valuation and due diligence services to companies including Turner Broadcasting and several VC backed companies.

Intel

Director - Market Development and Product Marketing

Product managed and marketed speech-recognition reference system program for the Dialogic

Brand:

Persuaded major partner to sell Intel reference systems. Demonstrated how it reduced need to invest in hardware, training and support and improved time to market.

  • Slashed order intervals by 50%. Partnered with Operations to reduce inventory and maintained on-going safety stock.

  • Increased program awareness with independent software vendors with successful marketing promotions.

  • Increased program sales revenue by implementing bundled pricing strategy.

  • Demonstrated lower TCO (total cost of ownership) by linking to broader Intel CPU roadmap.

  • Eliminated product family inconsistency by standardizing on the Intel SB2 family of servers.

  • Drove sales to focus on emerging markets (India, China and South America) and cable

  • telephony. This was based upon my market analysis that predicted slowing of the

  • wireless market and identified strong linkage between governmental regulation and

  • demand for IP products.

Ameritech

Executive Director

Reversed three year revenue decline for "Operator Services" and "411 Information" within one year. Led group of eight directors and managers responsible for consumer, business and wholesale information services.

  • Increased group product revenue and grew margin by $67 million.

  • Doubled revenue for 800 Ameritech Calling Card Service by solving regulatory pricing issues.

  • Increased revenue for Directory Services by winning reduced regulation

  • Reduced the cost of operations by $10 million annually through innovative partnering agreement.

  • Generated three million dollars in co-marketing funds from partners.

  • Improved billing accuracy from 90% to 99.9%.

AT&T

Director Product Management

Consumer Services, Marketing District (Director), 1995 to 1997

Greatly increased marketing efficiency. Led team that developed a segmentation strategy for the consumer long distance market. Assumed responsibility for segment with the highest customer defection rate. Directed spending of $25 million marketing budget. Managed four-second level managers.

  • Established first "stock and flow" model that could accurately report customer churn.

  • Built marketing efficiency model that clearly identified the cost of retaining customers.

  • Designed and implemented true "test and control" monitoring of marketing programs.

  • Significantly reduced cost of retaining a customer by redesigning existing marketing programs.

  • Re-directed $10 million in marketing budget based upon analysis of marketing economics.

Consumer Services, Product Management District (Director), 1993 to 1995

Charged with overall P&L responsibility for $12 billion revenue stream. Managed team of 15.

  • Implemented provisions of FCC non-dominance ruling that allowed pricing flexibility.

  • Generated $60M incremental revenue. Championed and implemented Non-PIC surcharge.

  • Reduced the time required to implemented new pricing plans from months to weeks.

  • Developed and patented product concept for next generation of consumer long distance.

  • Played significant role on team that won Baldridge Award.

Consumer Services, Product Manager - Strategy, New Products, 1990 to 1993

  • Speech-enabled Quote Service and improved gross margin by $5M.

  • Improved call completion for Collect calls with patented Message Collect.

  • Led team to deploy 800 Operator/CALLATT service within six weeks.

Education

New York University

APC (Post Graduate), Information Technology

New York University

MBA, Marketing

Trinity College

BA, Sociology

Interests

Tennis, building & rehabilitating computers, data mining (sharpening database skills) and theater.

 

Consulting engagements

USA Networks - Director of Database Marketing for the ECS start-up

Terrabridge - Director of Product Management Services

Telcordia - Director of Database Marketing

 

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