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Summary
Demonstrated extensive capabilities for solving the marketing and
management problems of either a complex business organization or a
start-up company. Demonstrated ability to "go deep" and partner with
functional groups to eliminate obstacles to successfully implement
strategy. Proven experience in Product Management, Marketing, Market
Research, Network Services, Project Management R&D and Sales. Inventor
of three telecommunications patents. Improved corporate performance
by:
- Reversing a three year decline in
revenue for a group of telecommunication services while increasing
gross margin $67M.
- Generating $60M annual revenue
stream by establishing a new pricing category.
- Removing major roadblock to
provisioning services for national accounts by applying cutting edge
technology to process 80K pending orders.
- Partnering with sales to
consistently rescue troubled projects.
- Launching communications service
within six weeks of competitive service debut.
Work History
LSSiData /
VoltDelta Resources
Director Product Management
Product managed data products and services for
telecommunications market.
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Significantly increased revenue from existing customers.
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Developed product and service roadmap based upon market
analysis.
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Rescued troubled projects by partnering with sales,
account management and R&D.
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Closed major sales by developing "win-win" pricing
models.
Creative
Marketing & Technology Consulting Corp.
Principal / Consultant
Consultant to Pfizer Pharmaceuticals
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Supported consumer and professional websites.
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Project managed ad agencies in deployment of new website
on behalf of Pfizer.
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Guided development of web authoring software that
enables Pfizer IT to support websites after initial launch.
Adjunct Professor, Centenary College, Graduate Business
(MBA) Program
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Taught Management, Economics, Business Strategy and
Policy, Global Business, International Marketing and Quantitative
Analysis and Modeling.
Consultant
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Served on Board of Directors of local company, PL
Thomas, importer and marketer of food additives.
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Served on allocations committee and provided consulting
services to not-for-profit UJC of MetroWest NJ.
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Provided business valuation and due diligence services
to companies including Turner Broadcasting and several VC backed
companies.
Intel
Director - Market Development and Product Marketing
Product managed and marketed speech-recognition reference
system program for the Dialogic
Brand:
Persuaded major partner to sell Intel reference systems.
Demonstrated how it reduced need to invest in hardware, training and
support and improved time to market.
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Slashed order intervals by 50%. Partnered with
Operations to reduce inventory and maintained on-going safety stock.
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Increased program awareness with independent software
vendors with successful marketing promotions.
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Increased program sales revenue by implementing bundled
pricing strategy.
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Demonstrated lower TCO (total cost of ownership) by
linking to broader Intel CPU roadmap.
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Eliminated product family inconsistency by standardizing
on the Intel SB2 family of servers.
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Drove sales to focus on emerging markets (India, China
and South America) and cable
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telephony. This was based upon my market analysis that
predicted slowing of the
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wireless market and identified strong linkage between
governmental regulation and
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demand for IP products.
Ameritech
Executive Director
Reversed three year revenue decline for "Operator
Services" and "411 Information" within one year. Led group of eight
directors and managers responsible for consumer, business and wholesale
information services.
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Increased group product revenue and grew margin by $67
million.
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Doubled revenue for 800 Ameritech Calling Card Service
by solving regulatory pricing issues.
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Increased revenue for Directory Services by winning
reduced regulation
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Reduced the cost of operations by $10 million annually
through innovative partnering agreement.
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Generated three million dollars in co-marketing funds
from partners.
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Improved billing accuracy from 90% to 99.9%.
AT&T
Director Product Management
Consumer Services, Marketing District (Director), 1995 to
1997
Greatly increased marketing efficiency. Led team that
developed a segmentation strategy for the consumer long distance market.
Assumed responsibility for segment with the highest customer defection
rate. Directed spending of $25 million marketing budget. Managed
four-second level managers.
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Established first "stock and flow" model that could
accurately report customer churn.
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Built marketing efficiency model that clearly identified
the cost of retaining customers.
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Designed and implemented true "test and control"
monitoring of marketing programs.
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Significantly reduced cost of retaining a customer by
redesigning existing marketing programs.
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Re-directed $10 million in marketing budget based upon
analysis of marketing economics.
Consumer Services, Product Management District (Director),
1993 to 1995
Charged with overall P&L responsibility for $12 billion
revenue stream. Managed team of 15.
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Implemented provisions of FCC non-dominance ruling that
allowed pricing flexibility.
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Generated $60M incremental revenue. Championed and
implemented Non-PIC surcharge.
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Reduced the time required to implemented new pricing
plans from months to weeks.
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Developed and patented product concept for next
generation of consumer long distance.
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Played significant role on team that won Baldridge
Award.
Consumer Services, Product Manager - Strategy, New
Products, 1990 to 1993
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Speech-enabled Quote Service and improved gross margin
by $5M.
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Improved call completion for Collect calls with patented
Message Collect.
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Led team to deploy 800 Operator/CALLATT service within
six weeks.
Education
New York University
APC (Post Graduate), Information Technology
New York University
MBA, Marketing
Trinity College
BA, Sociology
Interests
Tennis, building & rehabilitating computers, data mining
(sharpening database skills) and theater.
Consulting engagements
USA Networks - Director of Database Marketing for the ECS
start-up
Terrabridge - Director of Product Management Services
Telcordia - Director of Database Marketing
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